Edward Alexander was born in 1946. Graduating from RMIT in 1971 with a Fellowship Diploma in Interior Design, he went on to work for a number of architecture practices in Sydney and became a partner of a major Melbourne design company in the 1980s.
After dabbling in furniture design during his early career, including an office seating system for Harter in the United States, he began to take product design more seriously. In 1993 Edward embarked on a program of designing furniture products for the Australian and New Zealand markets which to this day are manufactured in Australia.
The Studio seating range was designed exclusively for UCI and has enjoyed an excellent level of success.